The Paradox of Choice
A while ago I read "The Paradox of Choice: Why More Is Less", by Barry
Schwartz:
< http://www.amazon.com/Paradox-Choice-More-Less-P-S/dp/0060005696/ >
The basic theme is: while some choice is good, having to choose from a
large number of things is not only complex, but it can actually make us
unhappier.
The book argues the case using psychological and economic reasoning.
The last chapter lists 11 useful steps to deal with the problem of too
much choice.
Transcript of an interview with author:
< http://www.pbs.org/newshour/bb/economy/july-dec03/paradox_12-26.html >
Excerpts from the book:
< http://www.hopkinsandcompany.com/Books/The%20Paradox%20of%20Choice.htm >
< http://www.usatoday.com/life/books/excerpts/2004-01-16-
paradox-choice_x.htm >
The item below was meant to be a brief personal anecdote to support the
theme of the book, but it grew too big for a normal B-List post. So I
put it where I've put a lot of other nonsense I've been writing lately
in my spare time:
< http://bruno-rants.blogspot.com/2006/11/too-much-choice-
considered-harmful.html >
