Of Nobels and Ig Nobels, 2010
It's that time of year again, and the 2010 Nobel Prize announcements wrap up today with the Prize in Economic Sciences. The official site lists this year's worthy winners: <http://nobelprize.org/> On a lighter and related note, this year's Ig Nobels have also been announced. These prizes are awarded "for achievements that first make people laugh then make them think". Visit the site for the winners: <http://improbable.com/ig/winners/#ig2010> A selection: * Physics Prize: Lianne Parkin, Sheila Williams, and Patricia Priest ... for demonstrating that, on icy footpaths in wintertime, people slip and fall less often if they wear socks on the outside of their shoes. * Medicine Prize: Simon Rietveld and Ilja van Beest ... for discovering that symptoms of asthma can be treated with a roller-coaster ride. * Peace Prize: Richard Stephens, John Atkins, and Andrew Kingston ... for confirming the widely held belief that swearing relieves pain. * Economics Prize: The executives and directors of Goldman Sachs, AIG, Lehman Brothers, Bear Stearns, Merrill Lynch, and Magnetar for creating and promoting new ways to invest money - ways that maximize financial gain and minimize financial risk for the world economy, or for a portion thereof. * Management Prize: Alessandro Pluchino, Andrea Rapisarda, and Cesare Garofalo ... for demonstrating mathematically that organizations would become more efficient if they promoted people at random.